We manage measurement storage and advertising parameters transparently.

This cookie and platform storage specification took effect on 2026-11-10. It applies to all electronic interactions conducted through royalsriverbooks.com and governs how our web server, customer inquiry forms, and associated advertising tags store or access data on your local device.

Our commercial identity is Royalsriverbooks, trading at royalsriverbooks.com and operating the physical storefront Royal River Books at 355 Main St, Yarmouth, Maine 04096, Yarmouth, Maine, United States. When material changes are introduced to how cookies, measurement tags, or platform click parameters are set, this document is amended with an updated effective date.

Royal River Books classifies web storage technologies into three operational categories. We do not use intrusive profiling scripts or covert cross-site trackers.

Strictly Necessary Storage: Essential keys stored in your browser’s LocalStorage or session cookie space to sustain site operations. This includes your consent choice (site_consent_v2), support chat state tokens (rrb_chat_token), and form submission anti-abuse timestamps (at). These do not collect personal browsing histories and operate without requiring prior affirmative consent.

Measurement & Analytics Storage: Identifiers used to aggregate visitor counts, page transition latency, and inquiry funnel completions. These keys do not link back to physical customer records unless an inquiry is intentionally submitted to our desk.

Advertising & Campaign Attribution Storage: Storage used exclusively to attribute inbound ad clicks to specific customer inquiries. When paid ad campaigns direct visitors from search engines or social feeds, these parameters allow us to verify campaign efficacy without deploying persistent invasive cross-web behavioral trackers.

The following tabular specification details every storage item, script key, and network cookie deployed across royalsriverbooks.com:

Royal River Books actively runs paid traffic campaigns to bring readers and collectors to our Yarmouth bookstore. We currently run live promotional campaigns through google ads, Microsoft Advertising, and Meta Ads.

When a reader clicks a sponsored result or post, the respective network appends a distinct query parameter to the landing page URL:

• gclid (Google Click Identifier): Appended by Google Ads to correlate ad impressions with subsequent catalog inquiries.
• msclkid (Microsoft Click Identifier): Appended by Microsoft Advertising to measure campaign conversions and search query efficiency.
• fbclid (Meta Click Identifier): Appended by Meta Ads across Facebook or Instagram placements to verify reading community engagement.

These identifiers are captured transiently by client-side tags to confirm that an inquiry originated from a specific ad campaign. We never sell these parameters or share them with data brokers.

Our site is engineered strictly around Google consent mode v2. By default, before any banner button is clicked, our tracking scripts enforce the following four security states:

• ad_storage: 'denied' — Disallows storage of advertising cookies on your machine.
• ad_user_data: 'denied' — Blocks transmission of user data to Google for advertising purposes.
• ad_personalization: 'denied' — Prevents personalized ad remarketing based on site visits.
• analytics_storage: 'denied' — Restricts analytics scripts from reading or writing measurement cookies.

These four signals remain strictly denied until the visitor grants explicit affirmative consent via our consent interface. If consent is granted, the signals update to 'granted'. If consent is declined or subsequently withdrawn, the signals revert immediately to 'denied'.

Upon your initial arrival at royalsriverbooks.com, our docked consent panel presents two distinct options: “Allow Storage” and “Decline”. No advertising or analytics cookies are set before you make this election.

Your selection is recorded in your browser under site_consent_v2 for a duration of exactly 12 months. You are not forced to review the banner on every page transition.

To change or withdraw your choice at any point, click the “Cookie Preferences” button in the footer of any page on this site. Doing so reopens the consent controller, enabling you to switch your status to declined with immediate effect. Additionally, our server recognizes the Global Privacy Control (Sec-GPC) HTTP header as an automatic opt-out.

If you decline consent, our site remains completely usable. We do not operate a cookie wall, and we do not withhold book descriptions, pricing estimates, or store hours from visitors who decline tracking.

What Remains Functional: You can read our curated catalog, view binding details, run our shelf space and shipping weight estimator, submit book inquiries to our desk, and send chat messages to the bookseller.

What Stops: Advertising tags will not set cookies on your machine, click identifiers (gclid, msclkid, fbclid) will not be tracked or transmitted, and analytics sessions will not record your individual navigation path.

Third-party ad networks handle data in accordance with their respective legal privacy statements. You can review their official platform terms and data practices directly through the following links:

• Microsoft Advertising: Governed by the Microsoft Privacy Statement available at privacy.microsoft.com.
• Google Ads & Analytics: Governed by Google’s Privacy and Terms documentation available at policies.google.com.
• Meta Ads: Governed by Meta’s Privacy Policy and ad preferences portal accessible through their platform documentation.

We note that neither Google, Microsoft, nor Meta has reviewed, approved, or certified our bookstore or site practices; these disclosures are published in fulfillment of advertiser obligations and consumer privacy transparency standards.

If you have questions regarding any specific cookie, storage key, or attribution parameter deployed on this site, contact our data administration desk:

All privacy and cookie storage inquiries are reviewed and answered within 5 business days of receipt.